Privacy Policy

PRIVACY POLICY Last updated: [DATE] Backbone Co. (doing business as Backbone Floral) ("we," "us," "our") respects your privacy. This notice explains what information we collect, how we use it, and your rights. By using our website (backboneco.com) or our services, you agree to this notice. Questions? Email info@backboneco.com. 1. INFORMATION WE COLLECT - **You provide directly:** name, email, phone, mailing/billing address, contact preferences. - **Payment data:** processed and stored by, Shopify Payments/Stripe]. - **Automatically collected:** IP address, browser/device type, general location, and site usage data (via cookies and similar technologies), used for security, site performance, and analytics. We do not collect sensitive personal information (e.g., race, religion, health data) and do not knowingly collect data from anyone under 18. 2. HOW WE USE YOUR INFORMATION To fulfill and manage orders, respond to inquiries, send service-related updates, send marketing emails (only with your consent — you can unsubscribe anytime), improve our website and services, and comply with legal obligations. 3. SHARING YOUR INFORMATION We do not sell or share your personal information with third parties for marketing purposes. We may share information with service providers (e.g., payment processors, shipping) solely to fulfill your order, or if required by law, or in connection with a business transfer (e.g., sale of the business). 4. COOKIES We use cookies for basic site functionality, security, and analytics. You can disable cookies in your browser settings, though some site features may not work properly as a result. 5. DATA RETENTION We retain your personal information only as long as necessary to fulfill the purposes described above, or as required by law. 6. YOUR RIGHTS Depending on your state of residence, you may have the right to access, correct, delete, or obtain a copy of your personal information, and to opt out of certain data uses. To exercise these rights, contact us at info@backboneco.com or 619.800.0825. If you're a California resident, you may also request information under the "Shine the Light" law once per year. 7. SECURITY We use reasonable technical and organizational measures to protect your information, but no method of transmission or storage is 100% secure. 8. CHANGES TO THIS NOTICE We may update this policy periodically. The "Last updated" date above reflects the most recent version. 9. CONTACT US Backbone Co. info@backboneco.com | 619.800.0825